Business Brand Building with Social Media Marketing
About This Course
After drawing reference with the Skills Framework (RET-OTO-4007-1.1) and consultation with our corporate partners and experts in the digital marketing sector, we have identified and derived the following performance gaps that this course should cover:
Gap 1: Learners have little or no experience in creating a social media marketing plan for an organisation.
Gap 2: Learners have little or no experience in using the different social media platforms with privacy legislation, copyright and intellectual property considerations.
Gap 3: Learners have little or no experience in using advocates to promote the brand and evaluate the effectiveness of social media marketing with reviews and user-generated content.
This course will close these performance gaps by equipping the learners with the following skills and knowledge:
- to develop a social media plan to achieve organizational and social media objectives
- to evaluate the different social media opportunities with privacy legislation, copyright and intellectual property considerations
- to analyse the different social media platforms in relation to customer behaviour and social media postings for brand building
- to analyse the use of advocates for brand building in social media and its impact on organization
- to review the effectiveness of social media marketing by monitoring the outcome of social media marketing with consumer reviews and user-generated content
What You'll Learn
According to research done by We are Social, 89.8% of internet users engaged with social media and spent an average of 2hrs 17 mins per day using social media. Due to the high consumption of social media, companies will need to learn to navigate and make use of social media to build their brand. Because of the dynamic nature of the social media marketing landscape, businesses that fail to adopt strategies that provide value to their customers risk seeing their customers defect to a competitor. There is a need for this training because social media have become an integral part of any successful marketing strategy, and can be used to boost both traffic and sales with minimal additional outlay. When it comes to running a business in the modern era, social media marketing is one of the most efficient and inexpensive methods available. Therefore, many marketers recognize the platform's potential for business growth and view social media marketing as an integral part of marketing success. However, some of these experts lack confidence in their ability to choose the most efficient strategies.
Source: We are Social: https://wearesocial.com/sg/blog/2022/02/digital-2022/ (Slide 46 of 102)
This course aims to equip the learners with the knowledge and abilities to develop a social media plan, evaluate the different social media opportunities, analyse the use of the different social media platforms and advocates, and review the effectiveness using consumer reviews and user generated content to build business branding. The target learners include marketing executives, managers, administrative staff, solopreneurs, graphic designers, content developers, web developers, and individuals who want to learn how to make use of social media
Entry Requirements
- Secondary school Level OR able to communicate and understand English with minimum proficiency level equivalent to Employability Skills System Workplace Literacy Level 6, and numeracy proficiency level equivalent to Employability Skills System Workplace Numeracy (WPN) Level 6
- Can work on a personal desktop computer / laptop