WSQ Start a Successful Google Marketing Campaign
About This Course
LO1 Build profitable web marketing programs through various digital channels with clear goals and objectives to achieve desirable ROI
LO2 Adopt the right strategies to create effective ad copy that increase website traffic
LO3 Analyse competitor's digital presence and use the right bid strategy and keyword planner to reach out to the right audience through identifying market trends, demand, and user intent
LO4 Use actionable metrics to analyse search terms and keyword success that aids in conducting the right approach during split testing
LO5 Appraise ads performance through effective use of Google display network placement as well as identify fraud and low performance sources and make necessary changes to maximise returns
LO6 Use relevant management tools and software to assess campaign profitability and recommend opportunities for improvement
LO7 Evaluate the suitability of 360-degree marketing approach to enhance current digital marketing activities
What You'll Learn
Entry Requirements
● 21 years and above
● Possess minimally a Diploma level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5
● Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5
● Possess basic computer literacy, including navigating a personal computer operating system and internet skills.
● Minimum 3 months of working experience