WSQ Clicks to Conversions: Mastering Google Analytics
About This Course
Empower your business decisions with insights from our two-day Google Analytics for Business Decision-Making course. Learn how to harness data analytics to drive strategic actions, optimize marketing efforts, and achieve your organizational goals using Google Analytics.
● Gain proficiency in navigating and extracting insights from Google Analytics
● Develop analytical skills to make informed decisions and optimize performance
● Learn to create custom reports and segments tailored to your business needs
What You'll Learn
● LO2 Manage Google Analytics with integration of economic and industry trends as well as target customers' behaviour, culture and personas to drive long-term success
● LO3 Assess organisational capability to adapt to consumer demand through the examination of research findings, considering variables influencing purchasing behaviour, and applying customer identity management theory and techniques
Entry Requirements
● 21 years and above
● Possess minimally a Diploma level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5
● Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5
● Possess basic computer literacy, including navigating a personal computer operating system and internet skills.
● Minimum 3 months of working experience
Should the learners not possess the required skills and knowledge, they will be invited for an interview by the Training Administrator / Training & Ops Manager (via in person, audio / video call) and advised on suitable courses that they could undertake to improve their ability to fit into this course.