Specialist Diploma in Digital Branding & Social Media Strategies (SDDBS1)
About This Course
To equip participants for digital marketing job roles including the following (non-exhaustive):
• Plan and execute web, search engine optimization / marketing, marketing
database, email, social media and display advertising campaigns
• Identify trends and insights, and optimize spend and performance based on those insights
• Measure and report performance of digital marketing campaigns, and assess them against goals with Return on Investment and Key Performance Indicator.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
What You'll Learn
1) Creative Content Development (45 hrs)
2) Issues & Crisis Management (45 hrs)
3) Social Media Strategies (60 hrs)
4) Industry-based Project (IBP) - Proposal (60 hrs)
5) Industry-based Project (IBP) - Implementation (90 hrs)
Entry Requirements
A local Polytechnic Diploma or Degree in any discipline with at least one (1) year of relevant work experience.
Recognition of Prior Learning (RPL)
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least 5 years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted may have to go through an interview and/or entrance test. The Polytechnic reserves the right to shortlist and admit applicants.