Digital Marketing Bootcamp (Synchronous e-learning)
About This Course
LO1: Describe the digital marketing landscape and how to do market research to know your customers’ needs
LO2: Compare digital marketing channels and platforms and determine the best channels for your business based on customer needs and business objectives
LO3: Compare different types of content and determine the ideal content type and frequency for each channel
LO4: Develop a marketing plan based on business objectives and customer needs
LO5: Evaluate effectiveness of marketing campaigns using analytics tools to prove digital ROI and optimise future marketing campaigns
What You'll Learn
Digital Marketing Strategy and Customer Acquisition Channels
Content Marketing
Marketing Plan Development
KPIs and Measurements
Entry Requirements
- 21 years and above
- At least one month work experience in digital marketing
- Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
- At least a diploma or equivalent