Business Opportunities Development
About This Course
The following Business Development, Sales and Marketing is under the SKILLS FRAMEWORK FOR TOURISM. The ESC description is to Identify new business opportunities to better meet the needs of existing markets and bring benefits to the organisation.
Conduct market analysis to review the business strategy and partnership opportunity. Review strategic and partnership opportunities through quantity and qualitative analyses, market landscape and trends. Apply customer relationship approach to develop a business opportunity to meet customers' need. Develop business opportunities based on customers' needs and expectations. Customer relationship development methods. Select the right targeting strategies with components to improve the organisation's positioning in the market. Develop recommendations to improve the organisation's positioning in the market.
Components of implementation plans for positioning options, targeting strategies. Set business objectives and cost to develop customer acquisition and retention programmes. Develop customer acquisition and retention programmes. Objectives and costs of customer acquisition and retention. Implement engagement metric to track customer engagement
Implement metrics in tracking success of customer engagement.
What You'll Learn
Entry Requirements
Academic Requirements:
• GCE ‘O’ level, with pass in English
• WSQ/Polytechnic Diploma
Literacy Requirements:
• Achieve a minimum band of 5 in IELTS OR
• Workplace Literacy (Comprehensive) Level 5
Assumed Skills, Knowledge and Attitude
• Able to understand business Management
• Able to perform basic tasks and functions in purchasing operations
• Able to influence changes and decisions in the department
• Able to translate information and present its findings
• Possess positive attitude and excellent communication skills