Content Marketing - Part of Modular Certificate in Digital Marketing & Analytics (DDC)
About This Course
This module trains participants to develop, organise and implement a content marketing strategy. Participants will learn to create compelling and engaging content catered to the target audiences’ interests and search trends on digital platforms such as Facebook, YouTube, Instagram and LinkedIn, e-direct mailers, websites, blogs and podcasts.
What You'll Learn
Understand content marketing and its role in integrated marketing communication.
Understand and apply the content marketing process in creating valuable and engaging content – from understanding the client brief, conducting consumer research, mapping the consumer journey, creating an empathy and experience map, and creating relevant content pieces, to using a strategic approach in the planning of brand content.
Integrate messages consistently, innovatively, and interactively across all platforms and brand touchpoints.
Entry Requirements
● 3 relevant GCE 'O' Level passes and at least 1-year of relevant work experience; or
● NITEC with GPA ≥ 3.5 or GPA ≥ 3.0 and at 1-year of relevant work experience; or
● Higher NITEC with GPA of ≥ 2.0 or GPA ≥ 1.5 and at least 1-year relevant work experience; or
● NITEC in Technology or Services with GPA ≥ 3.5 and at least 1-year relevant work experience; or
● Higher NITEC in Technology or Services with GPA ≥ 2.0 and at least 1-year relevant work experience; or
● Relevant WSQ Diploma qualifications (or higher) and Level 6 WSQ Workplace Literacy SOA and Workplace Numeracy SOA and 1-year relevant work experience; or
At least 2 years relevant work experience.