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Google Ads Search Advertising (Synchronous e-learning)

Name: Google Ads Search Advertising (Synchronous e-learning)
Price: 497.5 SGD
Rating: 4.8 (54 reviews)

Training Provider: CLICKACADEMY ASIA PTE. LTD.

Course Reference: TGS-2023021978

S$498

Original: S$995

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About This Course

Translate a vision for online marketing into a coherent digital marketing strategy
Develop a Google Search strategy with wider company marketing plans
Analyse competition to identify appropriate keywords and make ads relevant with search ad extensions
Set effective performance metrics and controls to optimize PPC strategies to reach more new and existing customers
Generate a plan to increase leads, sales or web traffic using Google Search
Leverage on third party management software and technologies to ensure search marketing plan is aligned with digital marketing budget

What You'll Learn

Demonstrate your mastery of building and optimizing Google Search campaigns. Learners will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.

Entry Requirements

• 21 years and above
• Possess minimally a Secondary Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5
• Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5
• Minimum 1 year of working experience