Digital Transformation: Rethink Your Business for Growth (Asynchronous e-learning)
About This Course
The programme covers the following key topics:
- Digitalisation Landscape & Impact of Disruption
- Understand what has changed in recent years and explore the rise of Industry 4.0 & digitalisation of products
- Strategies and New Business Models for the Platform Economy
- Recognise the features of evolving digital platforms and multi-sided markets and evaluate the suitability of platform models
- Applying the Design Thinking Process
- Deep dive into the design thinking framework and processes and understand how to apply human-centered and action-oriented solutions to business problems
- Digitalising Core Operations and the Supply Chain
- Explore supply chain technologies available today and emerging ones in the near future
- Leveraging Big Data Analytics & Machine Learning for Value Creation
- Identify where your organisation is on the analytics journey and get started with a practical path to build a business analytics team.
- Rethinking Marketing and Outreach, for the Digital Customer
- Explore digital marketing technologies, channels, branding and customer acquisition possibilities
What You'll Learn
This programme is designed to provide you with a sufficiently broad view of digitalisation possibilities and a sufficient depth of understanding to get started in a short timeframe. We start with core modules that introduce strategic concepts and design thinking frameworks that can be applied across any identifiable business digitalisation opportunity. Subsequent digital-dive modules will cover technologies / capabilities for
- improving an organisation’s core business operations
- enabling / enhancing / optimizing / extending the business
- creating new customers and segments in potentially game-changing ways.
Entry Requirements
No technical background is needed.