Digital Marketing on Meta Platforms
About This Course
Are you ready to excel in the ever-evolving world of digital marketing on Meta platforms? Our WSQ Digital Marketing course at Tertiary Courses Singapore is designed to equip you with the essential skills and knowledge needed to succeed in the dynamic digital landscape.
In this comprehensive program, you will learn how to formulate and budget social media strategies that align with organizational standards and market needs. You'll discover the art of establishing digital marketing targets on Meta platforms, incorporating social media tools, and leveraging customer behavior insights for maximum impact. Furthermore, we'll delve into the evaluation of digital marketing technologies on Meta platforms, enabling you to efficiently manage social media, understand customer behavior, and plan effective communication strategies. Additionally, we'll help you synthesize market trends while ensuring compliance with privacy and copyright laws, allowing you to update your social media marketing strategies effectively. Join us today and take a step closer to becoming a proficient digital marketer on Meta platforms.
Enroll in our WSQ Digital Marketing course and unlock your potential in the world of digital marketing on Meta platforms. With up to 70% WSQ funding subsidy available, it's the perfect opportunity to enhance your skills and stay ahead of the competition.
What You'll Learn
- Formulate and budget social media strategies aligned with organizational standards and market needs.
- Establish digital marketing targets on Meta platforms, incorporating social media tools and customer behaviour insights
- Evaluate digital marketing technologies on Meta platforms for social media management, customer behaviour and communication planning.
- Synthesize market trends with privacy and copyright laws to update social media marketing strategies.
Course Outline:
Topic 1 Overview of Meta Platforms
• Start digital marketing with Meta platforms
• Overview of Meta channels
• Meta Channels As part of business marketing strategy
• Value Of advertising on Meta channels
Topic 2 Establish Online Presence on Meta platforms
• Build an online business presence with a Facebook Page
• Establish a Facebook Page following
• Build an online business presence with Instagram
• Connect with customers on Instagram
• Use WhatsApp for a business
• Connect with customers using Meta Business Suite
• Establish your business presence with Messenger
Topic 3 Advertising on Meta platforms
• Get started with advertising on Facebook and Instagram
• The importance of campaign objectives
• Create audiences in Meta Ads Manager
• Choose ad placements, budget and schedule in Meta Ads Manager
• Customize ad creative in Meta Ads Manager
• Set up and use Meta Pixel and Conversions API for ad campaigns
Topic 4 : Reporting
• Manage your ad campaigns
• Privacy and data protection across Meta technologies
Entry Requirements
Knowledge and Skills
• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
Target Age Group: 21-65 years old