Basic Introduction to Digital Marketing for Retail
About This Course
Course Overview:
This course "Basic Introduction to Digital Marketing for Retail" offers a comprehensive introduction to digital marketing, tailored specifically for the retail sector. Starting with an introduction to the fundamentals of digital marketing, participants will explore essential tools and platforms. The course delves into the impact of digital marketing on retail sales, providing insights into how online strategies can drive growth. A comparison between brick-and-mortar and digital businesses will highlight the unique advantages and challenges of each model. Finally, the course covers effective resource allocation and budgeting strategies to maximize digital marketing efforts. This course is ideal for those looking to enhance their retail business through digital marketing.
What You'll Learn
1. Track social media activities.
2. Recommend improvements to marketing and promotion through social media engagement.
3. Prepare documentation to collate past outcomes of social media marketing activities.
4. Contribute and participate in execution of social.
Topics:
1. Introduction
2. Understand the fundamentals of digital marketing.
3. Tools and Platforms in Digital Marketing
4. Digital Marketing Impact on Retail Sales
5. Comparison of Brick-and-Mortar vs. Digital Businesses
6. Resources and Budgeting in Digital Marketing
Entry Requirements
1. Singaporean and PR
Possess a minimum credit in English at GCE “N” Level or its equivalent.
2. International
IELTS score 4.5 or TOEFL iBT score 32.
High School Diploma equivalent to GCE ‘N’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics.
3. ALL Students are required to have basic computing skills - i.e., able to turn on the laptop, use the mouse, drag, and drop files, use online search engines for research; and be a competent user of Microsoft Office.