Create Email Marketing Campaigns that Turn Leads into Customers
About This Course
Dive into the dynamic world of email marketing with our course, "Create Email Marketing Campaigns that Turn Leads into Customers." This course is specifically designed to equip you with the essential skills to execute and test email marketing campaigns that are in line with your company's operational plans. You will gain practical knowledge in crafting engaging and effective email content, ensuring that your campaigns not only reach your target audience but also resonate with them. The course emphasizes the importance of aligning your email marketing strategies with broader business objectives, ensuring a cohesive and comprehensive approach to digital marketing.
In this course, you will also delve into the analytical side of email marketing. Learn to dissect and analyze campaign performance data to identify areas for improvement. This analysis is crucial for refining your strategies and increasing the effectiveness of future campaigns. Additionally, you will acquire skills in monitoring various email campaign platforms, assessing the execution of your campaigns, and gathering diverse feedback. This holistic approach to learning ensures that you are not only capable of creating compelling email campaigns but also proficient in evaluating their performance and making data-driven decisions. By the end of the course, you will have a thorough understanding of how to turn leads into loyal customers through targeted, well-executed email marketing campaigns.
What You'll Learn
- Execute and test email marketing campaigns aligned with operational plans.
- Analye email campaign performance, analyzing data for future improvements.
- Monitor email campaign platforms, assessing campaign executions and gathering diverse feedback.
Course Outline:
Topic 1: Campaign Planning and Initial Testing
- Defining clear campaign goals
- Mapping objectives to target audience segments
- Budgeting for the campaign
- Resource allocation and management
- A/B Testing
- Crafting compelling subject lines
Topic 2: Campaign Execution and Analysis
- Understanding the 4 P's: Product, Price, Place, Promotion
- Aligning the marketing mix with campaign objectives
- Categorizing product/service offerings
- Tailoring promotions to the product lifecycle
- Setting up tracking mechanisms
- Analyzing open rates, click-through rates, and conversion rates
- Evaluating success factors and areas of improvement
- Documenting feedback for future campaigns
Topic 3: Ongoing Monitoring and Feedback Collection
- Best times to send emails
- Sequencing and frequency considerations
- Interpreting results from initial tests
- Adapting strategies based on pre-campaign insights
- Assessing placements and reach
- Observing competitors' campaigns and strategies
- Techniques for customer feedback collection
- Evaluating feedback from store managers, supervisors, and online platforms
Entry Requirements
Knowledge and Skills
• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
Target Age Group: 21-65 years old