Digital Marketing with Generative AI (GenAI)
About This Course
Discover the transformative power of Generative AI (GenAI) in digital marketing with our comprehensive course. This course empowers participants to effectively review and optimize key performance indicators across various digital marketing channels. You'll learn how to leverage Generative AI tools to elevate marketing campaigns, tailor content for targeted markets, and significantly improve online customer engagement. With a focus on practical applications, you'll gain insights into consumer behavior analysis and develop impactful social media strategies using AI-driven data.
In addition to skill development, the course emphasizes the importance of ethical considerations in digital marketing. You'll explore topics like the Personal Data Protection Act (PDPA), addressing the critical need for privacy and data protection in content creation. By understanding the ethical implications and legal frameworks, you'll be equipped to use Generative AI responsibly, ensuring your marketing strategies are not only effective but also compliant and ethical. This course is a must-attend for anyone seeking to stay at the forefront of digital marketing innovation.
What You'll Learn
LO1: Review key performance indicators and ROI across digital marketing channels
LO2: Develop processes for marketing campaigns and content guidelines for target markets using Generative AI (GAI).
LO3: Develop online presence and engage customers over social media using Generative AI (GAI)
LO4: Develop organizational guidelines for privacy and data protection for content creation using Generative AI (GAI)
Course Outline:
Topic 1: Review Digital Marketing Performance
Review key performance indicators of digital marketing channels
Calculate ROI of customer acquisition tools and digital marketing channels
Introduction to Generative AI (GAI) for digital marketing
Topic 2: Digital Marketing Using Generative AI (GAI)
Benefits and limitations of traditional digital marketing
Develop marketing campaigns using GAI
Content creation using GAI
Topic 3: Generative AI (GAI) for Online Presence and Customer Engagement
Consumer behaviours analysis using GAI
Social media engagement using GAI
Develop content plans to engage with online customers
Topic 4: Ethical Considerations for using GAI
Personal Data Protection Act (PDPA) consideration for GAI
Ethical concerns of using GAI for digital marketing
Copyright issue of using GAI for digital marketing
Entry Requirements
Knowledge and Skills
• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
Target Age Group: 21-65 years old