Digital Marketing for Greenwashing Prevention with reference to ISO 14020, 14021 and 14024 Environmental Labels and Declarations

About This Course

This comprehensive course on Content Development and Marketing Strategies delves into fundamental concepts and principles essential for effective digital marketing. Participants will explore the content development framework, best practices in content marketing strategies, and the mechanics of successful content marketing. The Digital Marketing Funnel, encompassing TOFU, MOFU, and BOFU, will be examined, along with an emphasis on differentiating digital from traditional marketing. The course also covers ISO 14020, elucidating the principles of showcasing green products, and ISO 14021, focusing on the principles and techniques of effective copywriting for green products. Learners will understand customer needs through ISO 14024's principles and procedures for Type I Environmental Labeling. Utilizing primary and secondary consumer data, participants will derive customer expectations for green products and green marketing. Furthermore, the course guides participants in crafting marketing content and collaterals based on the marketing plan and data analysis. It concludes by teaching the art of crafting a concise design brief, providing instructions for designers and printing services. Through theoretical understanding and practical application, this course equips learners to navigate the evolving landscape of sustainable marketing, ensuring they can contribute effectively to the promotion of green products.