Market Research and Customer Discovery

This comprehensive course is designed to empower middle management, senior executives, and business owners across diverse industries in Singapore, a global business hub currently ranked third in the IMD World Competitiveness Rankings. In a landscape fraught with challenges such as global supply chain disruptions, geopolitical tensions, and elevated interest rates, organizations must learn to thrive by precisely identifying their target client segments through extensive market research. With the threat of global competition, participants will gain the skills to uncover customer needs, establish suitable product-market fits, and strategically position their offerings in a highly competitive market.

The course's learning outcomes encompass a range of essential skills for success in this dynamic business environment. Participants will learn to identify and understand the needs and expectations of their current and potential customers. They will define their target markets and execute effective market segmentation while also profiling these market segments and gaining insights into customer needs and buying behavior. Moreover, learners will develop the ability to analyze customer requirements, market dynamics, competitors, and environmental factors, as well as identify prospects, partners, and positioning options. By mastering these skills, participants will be well-prepared to strategically navigate Singapore's competitive business landscape, ensuring their organizations are well-positioned for sustainable growth and success.

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