Social Media Ad Mastery: Hands-On Success
About This Course
LO 1: Ascertain the advantages, constraints and interactivity of various marketing channels, technologies, and tools.
LO 2 : Determine key elements of a marketing strategy based on organisational requirements and use them to create marketing objectives for various marketing channels.
LO 3: Compare the impact of different digital marketing platforms and their suitability of different channels, platforms, technology and tools to be utilised for marketing activities and programs for various products and services.
LO 4: Select marketing channels, and define a marketing plan for those channels for an integrated marketing campaign.
LO 5: Organise digital marketing programs that are best suited for the business product/service offering.
LO 6: Establish the various performance indicators of each digital marketing channel
LO 7: Evaluate customer response and sales performance to determine the effectiveness of each marketing channel using techniques for measuring impact of marketing channel mix on overall business performance.
LO8: Monitor key elements and considerations of marketing channel mix against overall sales performance.
LO 9: Recommend steps to integrate traditional and digital marketing efforts for the sustainable online presence.
What You'll Learn
You will master the measurement and analysis of campaigns, honing in on the essential key performance indicators tailored to your business objectives. You will then have the opportunity to apply these insights to your own campaigns, customizing them to achieve your unique goals.
It is an opportunity to engage in hands-on, high-impact learning, designed to elevate your social media advertising expertise. Enroll now to become a master of social media advertising with a tangible, real-world impact and outstanding results.
Entry Requirements
• Target age group: 21-60 yrs old
• Prerequisite skills and knowledge:
- Basic IT knowledge such as using laptop and managing documents
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (ES WSQ) & Workplace Literacy(WPL) Level 5
• Required years of experience in relevant domain: 0-2 yrs
• Minimum education level: ‘N’ level/’O’ level qualification and above