Generative AI for Digital Marketers
Training Provider: Republic Polytechnic
Course Reference: TGS-2024046779
S$87
Original: S$290
Save S$203
About This Course
In today's dynamic digital marketing landscape, being at the forefront of innovation is not just an advantage – it's a necessity. With the emergence of Generative Artificial Intelligence (AI), marketers now have powerful tools at their disposal to revolutionize their strategies and captivate audiences in innovative ways.
This one-day course is designed to equip digital marketers with the knowledge and skills needed to harness the potential of Generative AI and integrate it effectively into their campaigns.
What You'll Learn
At the end of the 1-day course, participants will be able to:
• Understanding Generative Artificial Intelligence (Gen-AI): Participants will gain a comprehensive understanding of what generative AI is, how it works, and its applications in the field of digital marketing.
• Exploring Generative AI Tools: Attendees will be introduced to various generative AI tools and platforms available for marketers, along with their features, capabilities, and best practices for utilization.
• Creative Content Generation: Learn how generative AI can be utilized to create compelling and personalized content across different channels, including social media, email marketing, and website content.
• Hands-On Workshop: Engage in hands-on exercises and workshops to apply the concepts learned throughout the day, allowing participants to gain practical experience in implementing generative AI strategies.
• Ethical Considerations: Discuss the ethical implications of using generative AI in digital marketing and learn best practices for maintaining transparency, privacy, and trust with consumers.
• Understanding Generative Artificial Intelligence (Gen-AI): Participants will gain a comprehensive understanding of what generative AI is, how it works, and its applications in the field of digital marketing.
• Exploring Generative AI Tools: Attendees will be introduced to various generative AI tools and platforms available for marketers, along with their features, capabilities, and best practices for utilization.
• Creative Content Generation: Learn how generative AI can be utilized to create compelling and personalized content across different channels, including social media, email marketing, and website content.
• Hands-On Workshop: Engage in hands-on exercises and workshops to apply the concepts learned throughout the day, allowing participants to gain practical experience in implementing generative AI strategies.
• Ethical Considerations: Discuss the ethical implications of using generative AI in digital marketing and learn best practices for maintaining transparency, privacy, and trust with consumers.
Entry Requirements
Proficiency in English
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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