Digital Marketing (Inbound Marketing) for Retail (Classroom and Asynchronous e-learning)
About This Course
Content Coverage:
a) define inbound marketing and comprehend its importance
b) establish customer approach to inbound marketing
b) comprehend variety of tactics to use for B2B or B2C inbound marketing
c) understand and develop your customer journey and sales cycle
d) establish external help to boost your inbound marketing efforts (PR/Presss)
e) create automated marketing campaigns
f) maintain an automated curation lists to follow up with for leads generation
What You'll Learn
Entry Requirements
1. Singaporean and PR
Minimum GCE 'N' Level
2. International
IELTS score 4.5 or TOEFL score 32 AND
High School Diploma equivalent to GCE ‘N’ Levels with minimum grade C6 for 3 subjects, including English and Mathematics
3. ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft Office.