Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World

Training Provider: TEMBUSU INSTITUTE PTE. LTD.
Course Reference: TGS-2024046930
S$332
Original: S$1,105
Save S$774

About This Course

Candidate will learn
Brand management strategies
Brand portfolio, image, and position
Shopper personas
Campaign evaluation tools and methods
Means of using data gathered from precampaign testing

What You'll Learn

For marketing executives in Retail:
a) Identifying value to your customer and communicating to spread digital/social currency
b) What is social currency?
c) Coming up with a funnel strategy to make sure you cover, awareness, retention and conversion
d) Branding strategies to increase brand awareness through digital marketing

Entry Requirements

1. Singaporean and PR
Minimum GCE ‘O’ level
2. International
IELTS score 5.5 or TOEFL 46 AND
High School Diploma equivalent to GCE 'O' Level with minimum grade C6 for 3 subjects, including English and Mathematics
3. ALL Students are required to have basic digital literacy, knowledge of computers and Microsoft Office

Course Details

Duration 16 hours
Language English
Training Commitment Full Time and Part Time
Total Enrolled New course
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.

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