GENERATING LEADS WITH DIGITAL MARKETING (SYNCHRONOUS e-Learning)
About This Course
This course is targeted at the PMEs in the retail sector and aims to equip the learners with skills and knowledge on digital marketing through training.
Traditionally, if a company wants to generate sales or awareness about their products, they would do it by through generating and/or displaying advertisements in the form of offline media such as flyers, banners, TV or radio commercials. This form of media typically does not generate high returns due to its high investment costs and low accountability. Leads generation tactics needs to be focused towards the organization’s intended target audience and companies are aware that digital marketing is able to achieve these.
What You'll Learn
LO2: The learner is able to develop a digital marketing plan and implement marketing activities for leads generation.
LO3: The learner is able to analyse the concepts of content marketing and its application to achieve leads generation.
Entry Requirements
The measures to ascertain learners’ suitability are as follows:
a. At least WPL Level 4 or equivalent for their English Literacy Level
b. At least secondary 2 school education or above
c. Work Experience is not required
Prior to course commencement, our staff will request for documentation as an evidence for the above requirements.