AI-Enhanced Digital Marketing Strategies
About This Course
The course is tailored for marketers in the Logistics and Manufacturing Sector, recognising their pivotal role in grasping customer needs, devising effective promotional strategies, and engaging with stakeholders across the supply chain. Marketers are entrusted with understanding the distinct requirements and hurdles faced by organisations involved in production, distribution, and transportation. Their challenges, from adapting to digital advancements and mastering technical intricacies to deciphering audience behaviour and ensuring regulatory compliance, underscore the continuous demand for training and skill enhancement.
What You'll Learn
• AI-Enhanced Strategies for Digital Marketing Engagement: Upon completing this course, learners will gain a comprehensive understanding of various digital marketing channels and the role of generative AI in digital marketing. This knowledge will enable them to proficiently analyse traffic, execute engagement plans, and implement digital marketing techniques effectively.
• Techniques for Digital Visibility: This course equips learners to thrive in the dynamic digital marketing landscape, providing them with the latest trends, tools, and best practices essential for maximizing results across various digital platforms. By mastering AI-driven strategies for SEO, SEM, and mobile marketing, learners will develop the technical expertise needed to apply these techniques effectively in real-world scenarios, driving targeted traffic and engagement in their respective sectors.
• Content Creation and Data Privacy Compliance: Learners will gain insights into audience behaviour and data interpretation, empowering them to make informed, data-driven decisions to optimise campaign performance and achieve desired outcomes. Additionally, they will understand the legal and ethical considerations in digital marketing, ensuring compliance with data protection guidelines and organization privacy policies, thus fostering trust and credibility with customers.
Entry Requirements
Learners are recommended to
• Be aged 18 and above
• Have basic computer literacy
• Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and/or minimum 1 years of working experience; and
• Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5