Digital Marketing and Emerging Technologies (Synchronous e-learning)
About This Course
This 3.5-day course empowers participants with cutting-edge strategies in digital marketing and the use of emerging technologies. Dive into the digital landscape to enhance brand presence, leverage market data with artificial intelligence (AI), and craft dynamic digital strategies. Master content creation, optimize digital channels, and utilize AI for unparalleled efficiency and impact. From Search Engine Optimization (SEO) to social media, drive traffic and forge meaningful customer connections. Navigate the complexities of digital marketing with a keen eye on legal and ethical standards, all while exploring the potential of AI, augmented reality (AR), Virtual reality (VR), and the Metaverse in marketing.
What You'll Learn
● Understand Digital Landscape, Marketing Fundamentals, emerging technologies related to Digital Marketing
● Identify the digital business branding challenges and build brand management strategy
● Develop effective digital strategy related to the business and take into Legal and Ethical Considerations
● Deploy digital marketing applications with AI and emerging technologies
● Drive the organisation digital marketing initiatives and management of benefits realisation
Entry Requirements
At least a polytechnic diploma (or equivalent)