(SCTP) AI-nnovate for Business Development (Classroom, Synchronous and Asynchronous) (Full-Time) (TA-eligible)
About This Course
This comprehensive course equips participants with the knowledge and skills to leverage generative AI for strategic decision-making, innovation, and competitive advantage in business. It begins with foundational AI principles and advances to applications, with a key focus on AI with Python for developing and implementing AI models. The course explores how generative AI can revolutionize marketing by automating content creation, enhancing personalization, and optimizing campaigns. Additionally, it covers marketing analytics and visualization, teaching participants to interpret and present data insights effectively. Hands-on projects and a capstone project provide practical experience in using AI tools to analyze market trends and solve real-world business challenges.
What You'll Learn
- Develop Artificial Intelligence (AI) models using key libraries and frameworks of Python programming.
- Leverage Gen AI to automate and optimise marketing content
- Analyse and visualise marketing data
- Apply AI knowledge to solve real-world business challenges
Entry Requirements
Proficiency in English