TikTok: Influencer and Content Marketing Strategies to Drive Sales [Classroom Facilitated, Asynchronous E-Learning]

About This Course

This 4-day TikTok Marketing Mastery course is designed to empower participants with the skills to leverage TikTok within a comprehensive digital marketing strategy. The course focuses on creating, curating, and managing engaging content that aligns with your business's value propositions. Participants will learn how to develop and optimize TikTok profiles, ensuring they attract and engage the right audience.

You’ll dive deep into content marketing strategy, mastering techniques for delivering consistent messaging across platforms. Through hands-on activities, participants will explore creating customer-centric content that resonates with the target audience, whether through videos, blogs, or social media posts. Inbound marketing techniques will be integrated to attract prospects across different stages of the purchase funnel.

Participants will also explore integrated marketing approaches, combining traditional and digital marketing channels. The course emphasizes the use of TikTok's advertising tools for targeted promotions, while also offering insights into managing online reviews and reputation. With real-world examples and performance optimization techniques, you'll learn to track and refine your strategies for maximum impact.

By the end, you’ll be equipped to drive brand visibility, engage your audience effectively, and apply these strategies in your current role or future digital marketing endeavors.