Social Commerce: Xiao Hong Shu (XHS) [Classroom Facilitated, Practical Training, Asynchronous E-Learning]
About This Course
The Xiaohongshu Marketing Mastery program equips participants with the skills to harness Xiaohongshu as a key platform in the digital economy. Through a combination of classroom training and personalized mentorship, participants will learn how to craft targeted digital marketing strategies, optimize content for maximum visibility, and integrate e-commerce features effectively.
The program covers content creation, social media marketing, and influencer collaboration, helping participants build impactful campaigns that engage Xiaohongshu’s diverse user base. It also focuses on using data-driven insights to optimize marketing efforts, track performance, and refine strategies for continuous improvement.
By the end of the course, participants will have practical skills in content management, post optimization, and influencer partnerships, as well as the ability to apply analytics to drive business results. This program prepares participants to successfully navigate the digital landscape, fostering strong brand presence and meaningful customer engagement on Xiaohongshu.
What You'll Learn
1. leverage insights from XHS user profiles and behavior that enhances marketing efforts through understanding the XHS platform, and its user and influencer base.
2. create engaging content that resonate with XHS’s users to increase visibility and engagement using XHS in-app tools.
3. formulate strategies that maximize audience outreach through effective partnership development with influencers.
Entry Requirements
Basic IT Literacy