(SCTP Module) Marketing Analytics and Visualisation (Classroom, Synchronous and Asynchronous)
Training Provider: Republic Polytechnic
Course Reference: TGS-2025052501
S$279
Original: S$930
Save S$651
About This Course
This module provides essential skills in marketing analytics and data visualization, focusing on the analysis and interpretation of marketing data. Students will explore techniques such as descriptive and predictive analytics to assess performance and consumer behavior. The course emphasizes effective data visualization methods, enabling students to create compelling visuals that enhance storytelling and decision-making. Through hands-on projects and real-world case studies, students will learn to derive actionable insights and communicate findings, preparing them to optimize marketing strategies and improve business performance.
What You'll Learn
- Identify key concepts and terminology related to marketing analytics and visualization.
- Explain the importance of marketing analytics in decision-making processes.
- Apply analytical techniques to assess marketing performance and consumer behavior.
- Interpret data sets to derive meaningful insights and identify trends.
- Assess the effectiveness of different data visualization methods.
- Explain the importance of marketing analytics in decision-making processes.
- Apply analytical techniques to assess marketing performance and consumer behavior.
- Interpret data sets to derive meaningful insights and identify trends.
- Assess the effectiveness of different data visualization methods.
Entry Requirements
Proficiency in English
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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