(SCTP) Market Research Professionals (Classroom & Asynchronous) (Full-Time) (TA-eligible)
Training Provider: Republic Polytechnic
Course Reference: TGS-2025052755
S$1,584
Original: S$5,280
Save S$3,696
About This Course
This course aims to equip learners with the necessary skills and knowledge of both qualitative and quantitative research.
In qualitative research, learners will cover the different phases of qualitative research process: discussion guide design, focus group discussion dynamics and qualitative analysis.
In quantitative research, learners will be equipped with market research techniques such as: sampling and data collection methods, questionnaire design, data preparation and analysis.
Learners can apply these skills to gain consumer insights, and use analytics to make improved business decisions.
What You'll Learn
This course is designed to help learners enhance their capabilities in market research. Learners will be equipped with the skills of qualitative and quantitative market research through a hands-on experience.
Entry Requirements
Proficiency in English
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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