(SCTP Module) AI Marketing Mavericks (Classroom, Synchronous and Asynchronous)
Training Provider: Republic Polytechnic
Course Reference: TGS-2025052793
S$279
Original: S$930
Save S$651
About This Course
This course explores the transformative impact of artificial intelligence (AI) on marketing strategies and practices. Students will learn how to leverage AI tools and technologies to enhance customer engagement, personalize marketing campaigns, and optimize decision-making processes. Through hands-on projects and real-world case studies, participants will gain insights into data-driven marketing, machine learning algorithms, and the ethical considerations of AI in marketing. The course aims to equip students with the skills to innovate and lead in the rapidly evolving landscape of AI-driven marketing.
What You'll Learn
- Identify key concepts related to artificial intelligence and its role in marketing.
- Explain how Artificial Intelligence (AI) tools improve customer engagement and personalization in marketing strategies.
- Apply data-driven techniques and machine learning algorithms to enhance marketing decision-making.
- Analyze real-world case studies to assess the effectiveness of AI-driven marketing campaigns.
- Evaluate the impact of AI on marketing performance and its ethical implications.
- Design AI-based marketing strategies that leverage emerging technologies.
- Explain how Artificial Intelligence (AI) tools improve customer engagement and personalization in marketing strategies.
- Apply data-driven techniques and machine learning algorithms to enhance marketing decision-making.
- Analyze real-world case studies to assess the effectiveness of AI-driven marketing campaigns.
- Evaluate the impact of AI on marketing performance and its ethical implications.
- Design AI-based marketing strategies that leverage emerging technologies.
Entry Requirements
Proficiency in English
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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