Digital Marketing: Reimagined for the Age of AI
About This Course
Dive into the future of digital marketing with this course, designed to equip you with cutting-edge skills and knowledge. This course will empower you to harness the latest technologies and strategies to drive your marketing success. It will be business marketer-centric rather than technology/tool-centric.
Understand the current state of digital marketing and the transformative impact of Web 3.0 on consumer engagement and business strategies. Discover how generative Artificial Intelligence (AI) can revolutionize your marketing plans, enabling you to create more personalized and effective campaigns.
Learn the best practices for enhancing your website and landing pages to maximize conversions and user experience. Gain insights into Search Engine Optimisation (SEO) techniques and tools like Google Search Console to improve your website's visibility and ranking.
Master the art of creating compelling content and leveraging social media platforms to build brand awareness and engage your audience. Explore innovative ways to use generative AI for producing high-quality, engaging content that resonates with your target audience.
Develop effective search advertising strategies using Google Ads to reach your target audience and achieve your marketing goals. Learn how to use Google Analytics to track, analyze, and optimize your digital marketing efforts for better performance and Return on Investment (ROI).
What You'll Learn
- Apply generative Artificial Intelligence (AI) in marketing planning and content production.
- Optimize websites and landing pages for better user experience.
- Develop effective social media and content marketing strategies.
- Enhance Search Engine Optimisation (SEO) and utilize Google Search Console.
- Create impactful search ads using Google Ads.
- Measure and analyze digital marketing performance with Google Analytics.
Entry Requirements
At least a polytechnic diploma (or equivalent)