Bionic Digital Marketer: Capstone Project
About This Course
Participants will design and implement a comprehensive digital marketing campaign for a hypothetical or real business. This project will integrate all the skills and knowledge acquired throughout the course, from planning and content creation to optimization and performance measurement.
Project components include the following, and learners are expected to utilize generative AI tools to assist them on the project.
- Develop a detailed digital marketing strategy that aligns with the business goals, tailored to a chosen target audience.
- Design or optimize a website and landing pages to enhance user experience and increase conversion rates. Implement SEO strategies and set up Google Search Console to improve website visibility.
- Develop and manage a Google Ads campaign to drive targeted traffic.
- Create a content calendar and produce social media posts, blogs, and other content to build brand awareness and engage the audience.
- Use Google Analytics to track and analyze the performance of the digital marketing campaign. Provide insights and recommendations for future improvements.
What You'll Learn
- Apply generative AI in marketing planning and content production.
- Optimize websites and landing pages for better user experience.
- Develop effective social media and content marketing strategies.
- Enhance SEO and utilize Google Search Console.
- Create impactful search ads using Google Ads.
- Measure and analyze digital marketing performance with Google Analytics.
Entry Requirements
At least a polytechnic diploma (or equivalent)