Strategic Search Engine Marketing
About This Course
Unlock the secrets of search engine marketing with our comprehensive course. Designed for professionals eager to enhance their digital marketing skills, this course dives deep into the mechanics of search engines and the strategies to optimize your online presence.
Discover the inner workings of search engines and learn how to conduct effective keyword research. Understand the algorithms that drive search results and master the tools to identify the best keywords for your business.
Explore the intricacies of Google Ads and uncover the factors that influence ad rank and quality score. Develop strategies to improve your ad performance and achieve higher visibility in search results.
Analyze the key metrics that determine the success of your search ads. Learn how to optimize your campaigns for maximum return on investment (ROI) and measure the impact of your advertising efforts.
Delve into the world of Search Engine Optimisation (SEO) and discover techniques to enhance your website's organic search rankings. Implement best practices to increase visibility, drive traffic, and boost your online presence.
What You'll Learn
- Conduct effective keyword research to identify high-value keywords.
- Develop strategies to improve ad performance and achieve higher ad rankings.
- Optimize search ad campaigns to maximize return on investment (ROI).
- Apply Search Engine Optimisation (SEO) techniques to improve organic search rankings.
Entry Requirements
At least a polytechnic diploma (or equivalent)