(SCTP Module) Generative AI in Market Research (Synchronous & Asynchronous e-learning)
Training Provider: Republic Polytechnic
Course Reference: TGS-2025053032
S$60
Original: S$200
Save S$140
About This Course
This course explores how Generative Artificial Intelligence (AI) is revolutionizing market research by automating tasks like survey design, sentiment analysis, and trend prediction. Learn to harness AI tools for deeper consumer insights, while addressing ethical considerations and data privacy. Ideal for professionals seeking to enhance efficiency, creativity, and strategic impact in market research.
What You'll Learn
1. Explain the core principles of Generative AI and its relevance to market research.
2. Use Generative AI to automate and enhance tasks such as survey design, sentiment analysis, and trend prediction.
3. Analyze AI-driven outputs to develop consumer insights and support strategic decision-making.
4. Recognize and mitigate ethical challenges, biases, and data privacy issues in AI applications.
5. Design market research workflows that effectively incorporate Generative AI tools and methodologies.
6. Identify and leverage emerging AI trends to remain competitive and innovative in market research
2. Use Generative AI to automate and enhance tasks such as survey design, sentiment analysis, and trend prediction.
3. Analyze AI-driven outputs to develop consumer insights and support strategic decision-making.
4. Recognize and mitigate ethical challenges, biases, and data privacy issues in AI applications.
5. Design market research workflows that effectively incorporate Generative AI tools and methodologies.
6. Identify and leverage emerging AI trends to remain competitive and innovative in market research
Entry Requirements
Proficiency in English
Course Details
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Note: To apply for this course, visit the SkillsFuture website or contact the training provider directly.
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