Advanced Integrated Marketing Communications
About This Course
Students will dive deeper into the world of integrated marketing communications to learn the necessary skills to develop effective integrated campaigns that include planning, conceptualization of ideas, creation of content and the execution of campaign tools to achieve key objectives.
Through carefully curated case studies and realistic project briefs, students will hone their skills at developing and pitching creative solutions that will achieve the campaign’s objective for their brand and organisation.
What You'll Learn
Entry Requirements
'O' Levels
• At least three (3) ‘O’ Level passes in the following subjects:
English Language (EL1 or EL2) Grade 1 – 7
Mathematics Grade 1 – 6
One (1) relevant subject Grade 1 – 6
• and at least one (1) year relevant work experience
Higher Nitec
• GPA ≥ 2.0
OR
• GPA ≥ 1.5 AND at least one (1) year relevant work experience
Nitec
• GPA ≥ 3.5
OR
• GPA ≥ 3.0 AND at least one (1) year relevant work experience
Higher Nitec in Technology/ Services
• GPA ≥ 2.0 AND at least one (1) year relevant work experience
Nitec in Technology/ Services
• GPA ≥ 3.5 AND at least one (1) year relevant work experience
Workforce Skills Qualifications (WSQ)
• Relevant WSQ Advanced Certificate (or higher) AND at least one (1) year relevant work experience AND Level 6 WSQ Workplace Literacy SOA and Workplace Numeracy SOA