Building a Sales-Driven Culture
About This Course
Building a Sales-Driven Culture is an intensive course designed to help you transform your organisation's sales approach through strategic planning and customer-focused solutions. You will learn to create comprehensive sales strategies that align with broader business goals whilst developing practical performance metrics.
Throughout this programme, you will master the art of building robust account management frameworks that enhance customer satisfaction and drive business growth. The course emphasises practical approaches to customer service excellence, teaching you to implement effective engagement initiatives and monitor customer retention strategies.
You will gain expertise in analysing sales performance data and customer behaviour patterns, enabling you to create sophisticated monitoring systems and response protocols. The course provides hands-on experience in developing analytical frameworks to evaluate sales performance across different geographical regions.
A significant portion of the course focuses on strategic partnership development, teaching you to build and maintain long-term relationships with critical accounts. You will learn to implement relationship management strategies that foster sustainable business growth and create lasting value for key stakeholders.
By completing this course, you will be equipped with the tools and knowledge needed to develop a sales-driven organisational culture that emphasises customer satisfaction, strategic planning, and data-driven decision-making.
What You'll Learn
You will master the creation of comprehensive sales strategies that align perfectly with your organisation's broader business objectives and targets.
The programme teaches you to design and implement effective account management systems, complete with evaluation metrics that enhance customer satisfaction levels.
You will learn to develop customer service excellence strategies that boost engagement and foster long-term loyalty among your client base.
Through practical exercises, you'll acquire skills in analysing customer behaviour patterns and creating monitoring systems that track sales performance effectively.
You will become proficient in constructing sales analytics frameworks and evaluation systems that work across different geographical regions.
The course culminates in teaching you how to build and maintain strategic partnerships, focusing on relationship management techniques for your most valuable accounts.
Learning Outcomes:
LO1: Develop a comprehensive sales strategy document aligning organizational objectives with specific sales targets and performance indicators.
LO2: Design an account management framework with evaluation metrics to produce a customer satisfaction enhancement plan.
LO3: Create a customer service strategy document incorporating best practices and engagement initiatives for customer retention and growth.
LO4: Evaluate sales performance trends and customer behaviour patterns to produce a comprehensive monitoring dashboard and response protocol.
LO5: Construct a sales analytics framework to deliver a comprehensive performance evaluation report across multiple geographies.
LO6: Formulate a strategic relationship management plan demonstrating long-term partnership development for critical accounts.
Entry Requirements
• 21 years and above
• At least one month work experience in a sales capacity
• Speak, write, listen and read English at a proficiency level not lower than the Workplace Literacy (WPL) Level 6, and at a Workplace Numeracy Level 5
• At least a diploma or equivalent