(SCTP) AI Enhanced IT Sales and Digital Prospecting Specialist (Classroom and Synchronous eLearning)
About This Course
This course is a comprehensive training program designed to equip professionals with the necessary skills for successful tech sales and digital prospecting in the B2B IT industry. The course covers a wide range of topics, including fundamentals of tech sales, lead generation strategies leveraging social media and AI tools, building a robust sales pipeline, remote sales frameworks, negotiation techniques, and personal branding for career advancement. Through a combination of theoretical learning and practical exercises, participants will gain expertise in areas such as understanding technology products and services, social media marketing, digital lead generation, sales methodologies, consultative selling, outreach automation, CRM systems, effective online interactions, and crafting compelling presentations. The program aims to develop well-rounded professionals capable of navigating the modern tech sales landscape, generating quality leads, managing client relationships, and excelling in their careers.
What You'll Learn
Master B2B IT sales fundamentals, including understanding complex vs. simple sales cycles, technology products/services, and sales funnel management while developing a strong value proposition and personal brand in tech sales.
Develop comprehensive lead generation expertise across traditional methods (cold calling, referrals) and modern digital channels (social media, AI-powered tools), while implementing effective inbound marketing strategies and analytics.
Gain proficiency in CRM platforms (HubSpot) and marketing automation, including data management, email marketing, lead scoring, and pipeline optimization using AI-driven tools.
Master consultative selling approaches and solution-based methodologies to effectively assess, prioritize, and engage prospects while guiding them through the decision-making process.
Create and execute personalized outreach strategies using automation, while optimizing communication channels and leveraging sales enablement tools for maximum impact.
Develop expertise in virtual selling, including effective product demonstrations, remote team management, and integration of conversational AI to enhance customer interactions.
Build strong negotiation skills by understanding psychological factors, applying structured approaches, and developing effective communication techniques for successful deal closure.
Create and implement comprehensive sales plans that incorporate probing, supporting, and closing techniques while analyzing business environments for opportunities.
Develop personal branding and self-marketing techniques, including resume crafting, interview skills, and networking strategies to stand out in the job market.
Develop professional presentation and communication skills for both virtual and in-person environments, focusing on confidence, articulation, and impactful delivery.
Entry Requirements
Academic Level Required:
At least 3 GCE ‘O’ Level Passes including English Language with C6 pass or Higher Nitec or Equivalent
Language Proficiency:
Obtained at least Grade C6 in GCE 'O' Level English Language, orBe able to listen, speak, read and write English at a proficiency level equivalent to WSQ Workplace Literacy (WPLN) Level 5.
Minimum Age Required:
21