Understand Generative AI (GenAI) using ChatGPT
About This Course
This WSQ course on Generative AI (GenAI) and ChatGPT equips participants with the skills to adopt and integrate cutting-edge AI tools into business workflows effectively. Learn how Generative AI and ChatGPT streamline communication, scenario planning, and content generation while aligning with organizational goals. Participants will explore strategies to anticipate potential challenges in AI adoption and create AI-driven solutions like FAQs, training materials, and stakeholder communication plans tailored to diverse audiences.
The course also focuses on evaluating and managing AI-generated content for quality and relevance. Learn best practices in prompt engineering to optimize ChatGPT outputs, leverage AI tools in marketing and operations, and identify competitive advantages. Gain the expertise to design staff training programs for using Generative AI tools effectively while ensuring AI content aligns with business strategies and customer needs.
What You'll Learn
LO1: Anticipate potential issues in transitions to ensure smooth adoption of Generative AI (GenAI) and ChatGPT.
LO2: Identify opportunities to adopt GenAI technologies and plan staff training aligned with organizational processes.
Topics Covered:
Topic 1: Introduction to Generative Ai (GenA() and ChatGPT
• Introduction to Generative AI and ChatGPT:
o Overview of generative AI and its role
o ChatGPT as a tool for streamlining communication and problem-solving
o Aligning generative AI with organizational priorities
• Planning and Execution with ChatGPT:
o Anticipating risks and challenges using ChatGPT-driven insights
o Scenario planning and content generation
o Creating FAQs, training materials, and communication plans with ChatGPT
• Strategic Integration of ChatGPT:
o Using ChatGPT in workflows
o Tailoring ChatGPT outputs for diverse audiences and stakeholders
o Aligning AI-driven strategies with stakeholder needs
Topic 2: Evaluate and Manage AI-Generated Content
• Adopting Generative AI and ChatGPT Technologies
o Explore the potential of Generative AI tools like ChatGPT in marketing, research, and operations
o Identify opportunities for leveraging AI-generated content in market research and digital marketing strategies
o Assess how generative AI can create competitive advantages and streamline workflows
• Aligning GenAI Content with Business Strategies:
o Best practices for prompt engineering to enhance AI content outputs
o Evaluate AI-generated content for relevance, quality, and business alignment
o Ensure AI-driven marketing content reflects organizational goals and customer needs
• Planning for Staff Training on GenAI and ChatGPT
o Develop training programs for staff to effectively use GenAI tools like ChatGPT
o Create step-by-step guides and resources for prompt engineering and AI integration
o Plan workshops to enhance staff proficiency in managing AI-generated content workflows
Entry Requirements
• Minimum 1 year of work experience in any sector
• WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
• Proficient in using computers and smartphone