Alibaba Master Programme: Digitalising Businesses Towards Success [Classroom Facilitated, Synchronous, Asynchronous E-Learning]
About This Course
Immerse yourself in a dynamic 4-day training at Alibaba's headquarters in Hangzhou, China. Led by expert trainers, participants will explore business opportunity development through insights on “New Retail,” learning how to build brand relationships, craft effective online business strategies, and master omni-channel marketing and digital campaign launches. Learner will also gain experience in continuous improvement processes that drive sustainable growth and success.
The course emphasizes executing successful digital marketing campaigns, identifying new business opportunities, and staying updated on industry trends. Learners will also develop skills in creating customer-centric content, including livestream commerce, and social media marketing, to attract customers through all stages of the purchase funnel.
Key elements of the course include formulating and executing social media strategies, leveraging customer insights for targeted messaging, and building positive industry relationships. These competencies are critical for professionals in the retail industry looking to enhance their digital marketing and content creation skills.
This course is highly relevant to those seeking career growth in the evolving world of e-commerce and social commerce, equipping them with the tools to thrive in a competitive digital landscape.
What You'll Learn
1. understand the concept of "New Retail" and its application in developing business opportunities within Alibaba's ecosystem.
2. build and nurture brand relationships to enhance customer engagement and drive growth through strategic partnerships.
3. craft and implement effective online business strategies that align with digital marketing trends and platform synergies.
4. master omni-channel marketing techniques, integrating multiple platforms to create a cohesive and impactful customer journey.
5. execute successful digital marketing campaigns, including content creation, social media engagement, and campaign optimization.
6. create customer-centric content (e.g., livestream commerce, social media marketing) that engages and attracts customers at various stages of the purchase funnel.
7. leverage customer insights to create targeted messaging and personalized experiences that resonate with specific audiences.
8. stay updated on industry trends in e-commerce and social commerce, applying this knowledge to maintain a competitive edge.
Entry Requirements
Basic IT literacy and Mandarin proficiency