Generative AI-Powered Content Development and Strategy – Mastering Content Commerce
About This Course
Navigate the dynamic digital landscape by mastering the strategic creation of impactful content. This program equips you with the skills to leverage the cutting-edge power of Generative AI for deep audience understanding, the generation of novel content concepts, and the selection of optimal formats to resonate with your target demographic. Through practical application, you'll gain hands-on experience in producing high-quality content using AI tools, from initial ideation to final execution. Furthermore, you'll learn essential content management and analytics techniques to measure performance, iteratively improve your strategies, and drive long-term growth.
What You'll Learn
• LO1. Utilise Generative AI tools to conduct in-depth research for identifying effective user engagement strategies
• LO2. Define a comprehensive content strategy, including scope and focus, that aligns with brand values and deeply connects with the target audience's interests
• LO3. Employ content strategy tools and frameworks to strategically select the most suitable content formats for diverse audiences and specific messaging objectives
• LO4. Generate and articulate focused content ideas, schedules, and strategic plans collaboratively with relevant stakeholders
• LO5. Apply appropriate content creation frameworks and methodologies, leveraging Generative AI tools to efficiently produce and structure content
• LO6. Implement tracking and management systems for published content across various platforms to facilitate continuous optimisation
Entry Requirements
Entry Requirements
- 1 years of working experience in any sector; and
- Workplace Literacy and Numeracy (WPLN) 5 or equivalent
- Proficient with the use of a Windows Laptop or Macbook
*Learners without the right WPLN or equivalent qualifications can be accepted if they have at least 3 years of relevant working experience in supervisory roles, subject to the MR’s approval.