WSQ Digital Marketing Strategy
About This Course
LO1: Demonstrate a comprehensive understanding of the concept of digital marketing, features of various digital marketing channels, and where digital marketing fits in the business strategy
LO2: Define digital marketing KPIs and derive metrics based on the marketing objectives
LO3: Perform market analysis (competitive analysis, emerging consumer trends) and customer research using digital tools and strategic frameworks
LO4: Develop a strategic digital marketing plan by combining appropriate digital marketing and traditional marketing channels to boost brand awareness, customer engagement, and sales
LO5: Set up and implement digital marketing campaigns such as creating media plans and implementing Google Analytics and campaign tracking
LO6: Interpret and evaluate digital analytics reports and apply a continuous optimization process to improve business performance
What You'll Learn
Participants will gain broad insight on the most current digital marketing strategies, frameworks, and methodologies practiced by digital marketing industry experts.
A range of instructional design methodologies (e.g. Brainstorming & group discussion, case study & problem-solving, concept formation, role-play), integrated with a mix of interactive quizzes and presentation will be used to facilitate and engage the learning experience.
Packaged into bite-sized modules, this compact 2-day workshop will provide participants with a comprehensive overview on how corporate companies, SMEs, and industry experts develop and execute tactical and sustainable digital marketing strategies and campaigns.
Entry Requirements
Minimum O-Levels with at least 1 year of working experience.