(WSQ) The Complete Digital Marketing Course
About This Course
If you're ready to take digital marketing seriously – whether you're starting out, switching careers, or levelling up – this immersive programme equips you with practical, end-to-end digital marketing skills designed to deliver real business results.
Led by industry practitioners, and structured for immediate application, each module gives you not just theory, but actual projects to show for it – from SEO plans and paid campaigns to TikToks, WordPress landing pages, and Google Analytics dashboards.
Walk away with a complete portfolio – and the confidence to use it.
What You'll Learn
● Digital Marketing Foundations – Understand how the entire ecosystem works
● Content & Copywriting – Create content that informs, persuades, and converts
● SEO & Websites – Optimise visibility with technical and on-page strategies
● Social & Paid Media – Run cross-platform campaigns across Meta, Google, LinkedIn & TikTok
● Email & Automation – Build nurture journeys and effective EDMs
● Analytics & CRO – Measure, interpret, and optimise performance
● AI & Strategy – Apply AI tools and build a full-funnel marketing strategy
And much more.
Entry Requirements
● Minimum age: 18
● Years of working experience: 1
● Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
● Motivated learners
● Able to interact with fellow peers
● Proficient in spoken English with at least a secondary education qualification or equivalent
● This course is targeted to PMEs (Professionals, Managers, and Executives) who are in marketing roles or intending to get a job in marketing.