WSQ Advanced Digital Marketing Analytics (Google Analytics)
About This Course
By the end of the class, you will be able to:
• Understand in detail how data is collected and measured, and its legal and privacy implications
• Assess strategies and create a comprehensive measurement plan, selecting the most appropriate metrics to measure within analytics for more effective analysis and business outcomes
• Organize a Google Analytics account into a properly structured setup for your business
• Propose appropriate configurations in Google Analytics for specific business requirements
• Develop specific Google Analytics reports based on segmentation and customizations to generate deeper insights
• Analyse Google Analytics data to articulate business implications based on internal and market data analysis
What You'll Learn
This intensive two-day Advanced Digital Marketing Analytics (GAIQ Certification) training course is designed to stretch your comfort level with Google Analytics and guide you through the technical aspects of the platform to extract maximum data insights.
The instructional methods combine a healthy balance of theory with plenty of hands-on exercises, designed to explore advanced analytics concepts such as enhanced data capturing and analysis capabilities that will bring your understanding of digital marketing analytics to the next level.
You will learn, amongst other important concepts, how to track extensive data points across multiple-domains & devices, collect deeper user behaviour insights, set up ecommerce tracking, and customise data specific to a business’s needs with Google Analytics. Through this, you will be able to simplify data analysis and obtain deeper insights to drive important business decisions.
Google Analytics Individual Qualification (GAIQ) Certification
Achieving the Google Analytics Individual Qualification (GAIQ) certification demonstrates competency in basic and advanced Google Analytics concepts. Upon achieving a passing score of at least 80%, you will attain a Google Analytics Individual Qualification certificate, awarded by Google. The certificate is valid for 12 months from the date of passing the exam.
This course covers concepts and topics similar to the GAIQ certification study resources at Google SkillShop, adding on real world case studies and more advanced concepts. Trainees of this course will be entitled to complimentary prep sessions to revise and take the GAIQ assessment after the course.
Entry Requirements
Minimum O-Levels with at least 1 year of working experience.