WSQ Digital Marketing Analytics & Optimisation (Google Analytics 4)
About This Course
Learners will meet the following learning outcomes by the end of the course:
LO1: Understand the role of digital marketing analytics in the commercial and technical aspects of a modern enterprise website and market research
LO2: Define critical questions throughout the user journey, map business objectives to marketing KPIs and metrics, and understand the importance of digital marketing analytics and digital data optimisation
LO3: Deploy digital marketing analytics tools to establish and monitor marketing and advertising performance, KPI benchmarking, and apply key performance indicators (KPI’s) for the measurement of return on investment (ROI)
LO4: Set up campaign tracking and measuring overall marketing effectives such as calculating the marketing return on investment (ROI) through applying appropriate marketing attribution models
LO5: Redefine organisational approach to analytics, present marketing intelligence insights, and make key recommendations to senior management
What You'll Learn
Furthermore, participants will learn how to track and measure the effectiveness of both online marketing channels (SEO, Online ads, Social Media, Content) and offline marketing channels (flyers/brochures, TV, in-store promotions) with Google Analytics, and make important business decisions such as directing your marketing dollars to the best performing channels.
Entry Requirements
Minimum O-Levels with at least 1 year of working experience.