WSQ Digital Advertising Strategy
About This Course
By the end of this courses, learners will be able to achieve the following learning outcomes.
LO1: Determine appropriate digital advertising channels and platforms that are best suited to market the product / service offering.
LO2: Analyse consumer behaviour and buying journey to uncover planning considerations for the marketing mix and identify digital advertising campaigns that are best suited to market the product / service offering
LO3: Formulate and implement digital advertising plan to achieve business and marketing objectives
LO4: Set up measurement and reporting tools to evaluate performance of marketing mix against business results
LO5: Leverage strengths of traditional and digital marketing channels, and apply best practices of integrating both traditional and digital marketing efforts
What You'll Learn
✓ How to objectively plan, implement, and measure your media effectiveness across various digital advertising channels
✓ How digital advertising plays a role in the marketing ecosystem and customer journey
✓ How to develop and execute a holistic digital advertising campaign, optimise and critique performance metrics
✓ How to appropriately critique key performance metrics and be smart about it (key metrics to analyse and optimise to ensure your campaign objectives are met)
✓ How to navigate and manage internal and external business stakeholders in a strategic manner
✓ And much more
Entry Requirements
"Minimum O-Levels with at least 1 year of working experience.