WSQ Digital Advertising Strategy (Synchronous E-learning)
About This Course
By the end of the course, participants will be able to :
- Determine appropriate digital advertising channels and platforms that are best suited to market the product / service offering.
- Analyse consumer behaviour and buying journey to uncover planning considerations for the marketing mix and identify digital advertising campaigns that are best suited to market the product / service offering
- Formulate and implement digital advertising plan to achieve business and marketing objectives
- Set up measurement and reporting tools to evaluate performance of marketing mix against business results
- Leverage strengths of traditional and digital marketing channels, and apply best practices of integrating both traditional and digital marketing efforts
What You'll Learn
To better facilitate the learning, a mix of group work, discussions, case studies, and role-playing will be used. Packed with a combination of successful and unsuccessful real world case studies, you will learn how to identify and avoid costly mistakes and most importantly develop and implement successful Digital Advertising campaigns.
Entry Requirements
Minimum O-Levels with at least 1 year of working experience.