WSQ Digital Marketing Analytics & Optimisation (Google Analytics 4) (Synchronous E-learning)
About This Course
LO1: Understand new and emerging trends, techniques, and technologies in digital marketing analytics and market research in the commercial and technical aspects of a modern enterprise website
LO2: Understand the principles of digital marketing analytics
LO3: Define critical questions to be addressed through interpreting digital marketing analytics and market research reports
LO4: Deploy digital marketing analytics tools to establish and monitor marketing and advertising performance for the measurement of return on investment (ROI)
LO5: Develop new ways to optimise digital marketing analytics data through advanced segmentation and customisation.
LO6: Set up campaign tracking and measuring overall marketing effectiveness such as calculating the marketing return on investment (ROI) through applying appropriate marketing attribution models
LO7: Present Digital Marketing Analytics intelligence insights and make key optimisation recommendations to senior management
What You'll Learn
Furthermore, participants will learn how to track and measure the effectiveness of both online marketing channels (SEO, Online ads, Social Media, Content) and offline marketing channels (flyers/brochures, TV, in-store promotions) with Google Analytics, and make important business decisions such as directing your marketing dollars to the best performing channels.
Through intelligent quantitative and qualitative analysis on key user behaviour metrics and deploying industry-leading analytical tools to gain a clear perspective of modern-day consumer buying journeys, Digital Analytics teams will be able to make better business decisions to achieve business objectives.
Entry Requirements
Minimum O-Levels with at least 1 year of working experience.