Digital Marketing Management: Planning and Implementing Integrated Marketing Campaigns

About This Course

• Demonstrate a comprehensive understanding of integrated marketing concepts, channels, and strategies
• Demonstrate a comprehensive understanding of digital marketing terminologies and metrics applicable in integrated marketing campaign management
• Develop a digital marketing strategy and set key performance indicators (KPIs) for the marketing campaign based on the organisation’s business and marketing objectives
• Calibrate the marketing campaign based on the product nature and the expected consumer behaviour based on the profiles of target customers
• Select marketing channel mix that best suits the target customers
• Develop action plan to integrate traditional and digital marketing techniques and assets
• Track and report on effectiveness of campaign, for both digital and offline channels, using a variety of analytical and modelling tools