Creating Winning Content for Social Media Marketing Campaigns (Synchronous e-Learning)
About This Course
At the end of the course, Learners will be able to:
• LO1. Develop Budgets, Key Performance Indicators (KPI) and objectives for social media marketing activities
• LO2. Create live and pre-recorded video contents for social commerce
• LO3. Generate written content in accompanying posts and activities write-ups to the video contents
• LO4. Curate written and visual content before going live and throughout the content’s “live” duration
• LO5. Monitor and recommend improvements to the use of content in social media marketing activities
• LO6. Lead reactions to and interactions with customer responses, reviews and comments across social media platforms based on customer relationship policies
• LO7. Analyse customer interactions, behaviours, interests and demographics based on engagement with social media campaign to enrich customer database
• LO8. Analyse performance of social media campaigns and recommend areas for improvement
What You'll Learn
Entry Requirements
Learners are expected to:
- Have at least 1 year of working experience in a commercial company
- At least 1 GCE ‘N’ Level Pass
- Be able to read, write and speak English at WSQ Workplace Literacy (WPL) Level 4
- Be able to manipulate numbers at WSQ Workplace Numeracy (WPN) Level 4
- Be proficient users of either a Windows or Apple laptop
*Learners who do not qualify in terms of education but have the relevant working experience will be admitted on a case-by-case basis, subject to approval by the Management Representative (MR).