Digital Marketing Management: Planning and Implementing Integrated Marketing Campaigns (Synchronous e-learning)
About This Course
At the end of the course, participants should be able to:
• LO1. Explain integrated marketing concepts, channels, and strategies
• LO2. Explain digital marketing terminologies and metrics applicable in integrated marketing campaign management
• LO3. Develop a digital marketing strategy and set key performance indicators (KPIs) for the marketing campaign based on the organisation’s business and marketing objectives
• LO4. Calibrate the marketing campaign based on the product nature and the expected consumer behaviour based on the profiles of target customers
• LO5. Select marketing channel mix that best suits the target customers
• LO6. Develop action plan to integrate traditional and digital marketing techniques and assets
• LO7. Track and report on effectiveness of campaign, for both digital and offline channels, using a variety of analytical and modelling tools
What You'll Learn
Entry Requirements
Learners are expected to:
• Have at least 1 year of working experience in a marketing role (between marketing executive and manager level)
• At least NITEC / Diploma or equivalent level
• Be able to read, write and speak English at WSQ Workplace Literacy (WPL) Level 4
• Be able to manipulate numbers at WSQ Workplace Numeracy (WPN) Level 4
• Be proficient users of either a Windows or Apple laptop
*Learners who do not qualify in terms of education but have the relevant working experience will be admitted on a case-by-case basis, subject to approval by the Management Representative (MR).
Learners will be screened at point of registration by the following methods:
1. Company-Sponsored Employees: The entry requirements will be provided to the employers and it will be at the employer’s discretion to select the most appropriate learners for the course.
2. Self-Sponsored Learners: Hashmeta Academy will inform potential learners of the entry requirements when handling course enquirie