WSQ Affiliate Marketing Essential
About This Course
1. The learner will be able to examine key components of an organisation’s affiliate marketing strategies and develop an implementation plan in alignment to the organization’s overall marketing strategy.
2.The learner will be able to analyse different affiliate partners and platforms to develop an affiliate marketing portfolio for organization’s products and services.
3.The learner will be able to examine policies and guidelines on affiliate marketing and analyse critical factors on affiliate partners selection.
4.The learner will be able to review affiliate marketing campaign management and monitor performance metrics on ROI (Returns on Investment)
What You'll Learn
Most of the available affiliate marketing models are based on performance which means that retailers only pay when the affiliate delivers a specific customer action.
In ecommerce, it can be an online purchase which makes affiliate marketing a cost-effective way for retailers.
Entry Requirements
Our target audience include marketing/sales executives and managers who are in the retail sector for at least a minimum of six months and wish to upskill as well as individuals who are interested in a career in digital marketing.
The assumed skills and knowledge for this course are as follows:
• Aged between 20 years old and above
• Minimum at least 1 GCE “O” level
• Able to read, listen and speak English at a proficiency level equivalent to Employability Skills System (ESS) Literacy Level 6;
• Able to count with a proficiency equivalent to Employability Skills System (ESS) Numeracy Level 6
• Able to have an understanding and working knowledge of Sales and Marketing principles and practices
• Have basic computer literacy Level 2