Advanced Website Conversion and Optimisation Techniques
About This Course
This module will address performance gaps/needs including:
• Gap 1: Learners have little or no knowledge in developing online activities for their E-Commerce Stores
• Gap 2: Learners have little or no experience in optimizing their E-Commerce campaigns for better efficiency and results
• Gap 3: Learners have little or no knowledge in analysing current e-commerce trends to market to the ideal customer marketing and present the right messaging with the products to achieve better sales outcomes.
What You'll Learn
89% of the Singapore internet users have visited an online retail store (via any device). This clearly shows a high market demand for retail companies to go online.
Being online is insufficient; retailers need to learn to execute various E-Commerce campaigns to capture sales and online visibility. Their products must be presented to showcase its benefits and in line with the consumers’ needs. There is an inherent need for businesses to present their products in the best way possible so that it can capture the short attention of the fast-moving consumers.
The attention span of online consumers is very short, and it is essential to use targeted campaigns that can solve their needs or problems with the products offered by retailers. Apart from that, there are many data points from a single E-Commerce website and retailers need to understand and make use of these data to analyse and optimise their campaigns for better sales results and brand or product awareness. Hence the need to create a courseware on Increasing Sales for E-Commerce Website through Data Analytics
Entry Requirements
• Aged 21 and above
• Have basic computer literacy Level 2
• Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
• Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.